Critical Marketing Foundations

Crash Course

Business Marketing Mistakes All Business Owners Need To Avoid

So you've tried a few different methods to grow your business, but the message doesn't seem to be getting across. Letter box drops, networking events, local paper advertising, social media, Facebook Ads - you've given it a go, but nothing you've done so far has given you the results you need.

You're wondering why you only get a few leads that either aren't ready to purchase yet, or are just trying to get a discount...

Why do your competitors seem to get all the good, high-quality leads that are ready to buy? What are they doing that you're not? How do you find out? 

Most business owners aren't marketing experts and reading a few blogs here and there is more confusing than helpful. When you're starting a business, you have to be the entrepreneur, the manager and the technician all at the same time. You can outsource the administration, you can outsource the bookkeeping and accounting. You can even outsource your marketing... but all business owners should understand the 3 core marketing foundations in their business before spending any money on marketing activities.

The 3 Core Marketing Foundations

There are three core marketing foundations that every business must ​cover if they are to do any type of marketing or advertising. 

  • Customer Persona : Determining which clients are most profitable to you and focusing on attracting those clients.
  • Branding: Developing a brand that attracts your ideal customer and influences purchasing behaviour.
  • Competitor Analysis: Finding out the what, where and how of your best competitors and use it to your business advantage. 

Instead of creating a long marketing report with all your findings and storing it in your office, you need a step by step action plan to take what you've discovered and implement it in your business right away. 

That's why we created the Critical Foundations Marketing course - an online program that you can complete at your own pace to ensure you stop wasting money on marketing activities with little return. 


What's In The Course?

In this self-paced online course, you will be guided through step by step, how to set up your marketing for success. Through 7 video lessons and accompanying worksheets, you'll learn how to properly target any marketing you do (online and offline) to get real results.

You'll learn how to:

  • Have a clear and thorough understanding of your ideal client
  • Find where your ideal customer is spending their time (hint: you should be there too!)
  • Pre-empt possible objections and overcome them before sale time 
  • Use language to encourage purchasing and not "I'll think about it" 
  • Understand why branding is important in the buyers purchasing journey
  • Develop your business brand story and use it to attract better quality leads
  • Find out what your successful competitors are doing online
  • Save money by avoiding non-income producing marketing activities
  • Model your competitors winning tactics for success

Learn the marketing basics and how to apply them to your business today and stop wasting money on marketing activities that are not giving you the return you want.



If Critical Marketing Foundations doesn't show me exactly how to determine which clients are most profitable to my business... if it doesn't show me step-by-step how to develop a brand that attracts my ideal customer... or if it fails to help me find out what my best competitors are doing and how to use it to my business advantage, then I understand that I will receive a full refund within 30 days of purchase, No Questions Asked!


What Does The Online Program Look Like?



Contact us today to find out how we can help you open more doors and grow your business online

email us [email protected]